Bijou Follies - 50s Top of the Bill

It's no secret that Frank Sinatra has made such a thorough study of the subject of women, he could easily be graduated magna cum lover.
But up until now, the studious Thin One has kept most of his interesting knowledge to himself.  Whenever he was asked about the femmes, Frankie would clam up.  His questioners would be treated to what is known as Frankie's fast freeze.
But at last, the Old Professor has relented. Frankie has decided to tell us all about "broads".  And if there's anyone who can claim broad experience in the broad field, it's Mr. Sinatra. So pull up a sense of humor, class, and we'll get on with the lesson.

To begin with, Our Boy Frankie differs somewhat with a fellow named Webster.  The dictionary tells us the word broad means: "Wide from side to side, vast as the ocean. Liberal, not limited. Open, clear, coarse, gross, indelicate. Obvious, evident, plain. Ample, extensive."  Or, it could also mean "a hunk of gold in the time of James II." Sinatra's definition is much simpler. "A broad," he says, "is a dame with sex appeal."

Frank modestly claims he became a real expert on this subject as a result of his role in "Pal Joey."  There are plenty of beauties, including a girl named Ava, who could probably challenge that statement.  No doubt they'd tell you that Our Pal Frankie became an authority long before that.  But at any rate, "Joey" was responsible for some amusing post-graduate work.

"The character Joey Evans is probably the best-known lady-killer in show business history," Frank explains. "He's a heel - a real likeable heel."

"Naturally, he's an expert on broads. They all go for him and he knows all about them.  He even has his own special language for them.

"This gave me an idea. When we started the picture, I decided to work up a list of the various types of broads. In other words, compile sort of a dictionary of Joey's jargon."


from Photoplay, January 1958                                  continue

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